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ALVC · Product design

Product design essentials

Beginner · Self-paced · Reading and practical exercises

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Course preview

9-second motion preview · Music, no speech

What you’ll learn

Research, prototype and test inclusive product experiences.

  • Research before design
  • From ideas to prototypes
  • Testing and iterating

Lesson 1 of 3

Research before design

User research investigates needs, contexts and barriers. Recruit people with varied experiences, including disabled users. Obtain consent and avoid collecting unnecessary personal information.

Separate observations from assumptions. A problem statement describes a user, a need and its context, without deciding the solution too early.

Put it into practice

Write a problem statement for a student booking accommodation.

Key takeaway

Design decisions should reflect evidence, not assumptions.

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